A viewing history report shows how many impressions were achieved per hour of the day, or daily or monthly for a single display or multiple displays. Dwell times are also displayed showing how long the impression lasted.

Below is a comparison of which advert is played the most over a specified time period. This can also be used to see which adverts are viewed the least.

Below shows which adverts are most effective. This is calculated using the dwell time. An effective advert is an advert where people watch all of the advert and therefore has a high dwell time as a percentage of the advert play length. Clearly a poor advert will have a low dwell time as a percentage of the advert playing length.